Want results? Start by (listening).

Effective marketing elicits action. But when zealous creatives forge ahead—without questioning assumptions or dissecting purpose—you end up with lackluster content that doesn’t deliver. Compelling your customers to do something requires a powerful and insightfully crafted story: one that represents your brand, communicates your value, and reaches your target.

The only way to check all three boxes is to build your content framework around rigorous strategic insight. Rather than neglecting the most crucial foundational step, Stage 6 makes it the cornerstone of your marketing. We apply a process we call RADAR:

(results)

First, we extract customer pain points, needs, and desires to define your most advantageous goals. Out of this, we get a long-range target that keeps our strategy focused.

(assumed audience)

We use your intended target as a benchmark—but refrain from taking it at face value.

(deep dive)

We conduct one-on- one interviews—both of stakeholders and select audience members— and gather real-life stories, peeling back the superficial to uncover a more resonant, emotional core. We then compile these snapshots into a collage, identifying overlapping storylines that become the backbone of your ultimate narrative.

Along the way, we develop a fluency regarding your audience’s values and voice.

(actual audience)

Based on our findings, we identify your true audience(s). This is inevitably either: a) a different target than you intended, b) an extension of your current audience, or c) specific segments calling for distinct messages.

(realign)

With the target in mind, we re-calibrate your strategic priorities. This final RADAR step is where reality meets strategy—providing nuanced precision, impactful messaging, and a definitive way forward.

R (results).

First, we extract customer pain points, needs, and desires to define your most advantageous goals. Out of this, we get a long-range target that keeps our strategy focused.

A (assumed audience).

We use your intended target as a benchmark—but refrain from taking it at face value.

D (deep dive).

We conduct one-on- one interviews—both of stakeholders and select audience members— and gather real-life stories, peeling back the superficial to uncover a more resonant, emotional core. We then compile these snapshots into a collage, identifying overlapping storylines that become the backbone of your ultimate narrative.

Along the way, we develop a fluency regarding your audience’s values and voice.

A (actual audience).

Based on our findings, we identify your true audience(s). This is inevitably either: a) a different target than you intended, b) an extension of your current audience, or c) specific segments calling for distinct messages.

R (realign).

With the target in mind, we re-calibrate your strategic priorities. This final RADAR step is where reality meets strategy—providing nuanced precision, impactful messaging, and a definitive way forward.

  • Creative Blueprint


    With a sure-fire strategy, craft a message that resonates deeply—and converts reliably.

    After extracting meaningful stories, we develop a creative blueprint that details what to say, how to say it, and how we’ll define success.

  • Creative Strategy


    Following through on the insights we’ve gathered, we conjure up fresh ideas that align with your goals and audience—evolving them directly from the value we’ve discovered in your brand. All of our work is dripping with imagination and originality, so you can hook your audience from :01—and never let go.

    Stage 6 crafts your scripts with intention behind every word, and visualize your storyboards with attention to the finest details—to bring together a comprehensive and compelling creative package.

  • Implementation Strategy


    When on-strategy content misses its mark, the culprit is clear: poor implementation. Using the knowledge we’ve gathered from RADAR, we determine the optimal distribution method—to ensure your content reaches your intended audience, and really strikes a chord. We can help you navigate the landscape of technology—and make recommendations based on the needs of your story and brand.

Build & Execution


Want content that reflects well on your brand? Keep production values sky-high to mesmerize audiences.

When viewers interact with brands, they don’t consider budget: companies large and small are judged by the same standards. This makes production value paramount. Stage 6 elevates your content with a cinematic approach.

Pre-Production

With the creative blueprint in hand, Stage 6 begins to transform vision into reality...

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Production

Marketing with a filmmaking mindset gives your brand a major advantage...

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Post-Production

Post-production is an opportunity to take emotion— and turn up the volume...

read more

Implementation

Ideally, your marketing isn’t static: it lives and breathes, remaining adjustable to audience feedback...

read more

Pre-Production

With the creative blueprint in hand, Stage 6 begins to transform vision into reality...

read more

Production

Marketing with a filmmaking mindset gives your brand a major advantage...

read more

Post-Production

Post-production is an opportunity to take emotion— and turn up the volume...

read more

Implementation

Ideally, your marketing isn’t static: it lives and breathes, remaining adjustable to audience feedback...

read more

Apply Our Process and Reap the Reward.


Want to reach the audience that matters with strategic, cinematically designed video content—and achieve optimal results? Get in touch with Stage 6 today.

contact us