Strategy / Approach

Our social team worked with Fabriq to design and execute vignettes that would highlight the unique personality of the product design as well as the underlying capabilities offered by the Alexa voice platform that powers the speaker.

It was critical to pitch Fabriq as distinct from rivals, including from Amazon themselves, so the colorful caricatures we depicted of the speaker in people’s lives were an essential component in differentiating the Fabriq brand.

Fun Facts

  • Filmed all 7 videos in one production day
  • Two-week project turn-around
  • Entire production took place in a 300 sq ft Manhattan apartment

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