JRS was looking for a fresh and engaging way to tell their story to potential new customers. It was important to them to communicate the essence of their corporate capabilities (that they usually present to clients over the course of an hour) in a short and sharp snapshot that would ultimately build a foundation of understanding for potential new customers.
Instead of relying on dry tactics that had been ineffective for them in the past, we condensed their story into a captivating animation that was not only informative but beautiful—communicating big picture ideas with simple imagery.
We embraced their color palette rather than shy away from it as had been done in the past, giving the brand a more contemporary aesthetic that reflected their innovative market presence and commitment to quality.